Email Marketing is one of the best tools when it comes to engaging with your customers and increasing your brand presence. It allows you to answer customer queries, promote new products and services, etc. and that leads to increased sales and profits.

There are several Email Marketing campaign platforms out there that allow you to handle your emails and come up with more effective ways to boost sales. Using these tools, you will be able to execute your marketing strategy in a more effective way.

Here are the 6 best email marketing tools that you need to use to improve your chances of success

1. MailerLite

This email marketing tool allows you to send up to 1000 emails at a time. You can create your own email newsletters, pop-ups, and surveys using this tool as well.

There are over 49 newsletter templates that you can use for blogs, eCommerce, and more. This tool is great for creating landing pages, and pop-ups from a single dashboard. You can use it to design both the mobile as well as PC-optimized email templates for free.

2. Sender

This cool app converts videos into animated gifs and offers the best content management features. You can track all of your metrics using click maps and Google Analytics through this app as well.

You can use the pointers given by this app to optimize your subject lines to make these more impactful. With this app, you can automate your social media marketing tasks and save a bunch of your time and energy.

3. Sendinblue

This app offers a number of features including SMTP, in-depth analytics, SMS text, and various email marketing options in a single dashboard. This tool offers an auto-response feature that allows you to interact with your customers better.

You can also chat with your clients in real-time using this app which allows you to provide the best service. This tool uses a Word Pres plugin to help you format your text better and make it more presentable.

4. Omnisend

This tool is ideal for people who run online stores. It pulls your products from the store and presents you with fun emails to better engage your audience.

It comes with creative pop-ups, landing pages, and a wheel-of-fortune game. You can also send discount codes, and scratch cards, and create automation reports with the help of this tool.

One cool thing about the app is that it automatically sends confirmation emails to abandon carts to encourage purchases which leads to more sales.

5. MailChimp

This app comes with tools for Facebook, Instagram, and google ads and posts and connects platforms like Shopify and salesforce to increase your brand recognition.

There is a landing page builder that allows you to display your products and services in the best way possible. You can also take advantage of its various automation tools like product recommendations, welcome campaigns, and abandoned carts.

6. Benchmark

This drag-and-drop email builder is extremely easy to use. You can custom code your emails, and conduct follow-ups, polls, or surveys to improve your strategy and attract more clients.

This tool is ideal for bloggers and people involved in eCommerce who need to stay in touch with their audience often. There are tools for A/B testing that allow you to compare the performance of various web pages to determine your weak points.

7. Easysendy

EasySendy is an all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.

In addition, It is an affordable and easy-to-use feature that will boost your business performance by improving sales, open, and click-through rates. With the help of different SMTP relays, you can reach out to bulk audiences effectively.

Final Thoughts

So, these are some of the best email marketing tools that you need to use if you really wish to do well in this competitive business environment. Most of these tools are free and you only need a little training to get the hang of them.

We really hope these email marketing tools help you develop the best marketing strategy for your business and we wish you the very best.